Meat Packing Industry Challenges and Opportunities presented by JBS: Live Tweeting

JBS, a fcxll6etuuaaxigjood processing company, is the world’s largest animal protein processor and is working to overcome new challenges and opportunities within the meat industry. UW College of Ag brought in guest speaker Trent Roberts, a former UW graduate, director of Supply Chain of optimization to present the information and statistics impacting the meat industry. Food is an important issue impacting all people and I wanted to make the highlights he provided to be accessible to the public to establish awareness. Roberts laid out generalized lists of challenges and opportunities in power point slides along with detailed charts showing the industrial impacts. Listening to the significant points of industry issues and the amount of preplanning that goes into operating the multiple JBS plants, was very engaging. To read the tweets click following link.

I really enjoyed getting to listen to the speaker and especially with his power point helped with accurately tweeting the highlights of his presentation. Being an Ag major, I was very interested in hearing how recent issues I have read about, impact their day to day operations. Coming from that mind set, allowed me to evaluate the tweets that would interest the public. I did not enjoy Twitter’s lack of editing tweet option. Auto correct changed some of my typing on a couple of my tweets. When I saw the error I had to copy my tweet, then delete then make a whole new tweet. The inconvenience of that aspect was very annoying.

I learned that tweeting a lecture is actually a lot of fun and after a couple of my Twitter followers retweeted a couple of my tweets, it showed they enjoyed the updates as well. I realized especially in a lecture type environment in a tight area like a classroom, it is important to consider your seating position so when taking a photo you do not have to work around odd objects. The classroom had tables packed from one wall to the next and so I was not able to move around. For taking a picture I had a direct view to the presenter, but as I began snapping the picture, I realized that a couple of audience members created distractions in the picture. It surprised me how few people were able to show up at 4 p.m. on a Friday and became slightly difficult to get solid perspectives that would interested a media audience. The main change I would make is practice writing high quality tweets, so at a high paced event the tweets might come off effortlessly without wasting time as the lecture keeps on moving. At some moments, I found myself pausing and really thinking about how I would state the topic at hand, and then I began stressing that it was taking to long, causing me to possibly miss the next important point.

I like reporting events via media. It requires paying attention, looking for the intriguing parts of the event that inform and show the audience the behind the scenes that make them feel involved, creating snappy written posts to hold an audiences’ attention and involved in promoting the event. I think social media creates a great connection with the public to see the importance or highlights of events. It requires quick and fresh thinking, where routine cannot exist or followers will find new accounts to follow.


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